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Process

No surprises.
Just progress.

Four steps from first call to launch, in about four weeks. You see every step on your own phone, and nothing goes live until you’ve said yes.

  1. 01ListenYou approve the brief
  2. 02DirectionYou say “this is the one”
  3. 03BuildEvery page has your yes
  4. 04LaunchIt’s live and every check passes
  5. ∞Every monthCare, and Grow if you want it
Step 1 · Listen

First, we listen.

Before anything is designed, we get to know your business, your customers and the people you're up against. It all ends up in a short brief, in plain English, that you sign off.

We do

  • A 30-minute intro call, then a fixed-price proposal
  • A kickoff call about your customers and your goals
  • Research into your competitors and what people search for
  • A written brief: who we design for, and what they need to believe

You do About an hour

  • Join two calls
  • Share your logo, photos and any reviews
  • Read the brief and say yes
You getA signed-off brief and a fixed price. No surprises later.
Done whenYou approve the brief
Step 2 · Direction

Your homepage, first.

Your homepage carries most of the weight, so it comes first. We explore it in different directions, each one a real page on a private link you can open on your phone, then shape the one you love together.

We do

  • Explore your homepage in different directions
  • Write the words, not just the layout
  • Refine it with you until it feels right
  • Check it against the brief, not just our taste

You do About an hour

  • Open the links on your phone
  • Tell us what you love and what you don’t
  • Pick a direction
You getA finished homepage you’ve seen, clicked and approved.
Done whenYou say “this is the one”
Our promise

If the homepage isn't right after a round of changes, you walk away and don't pay for the rest of the build.

Step 3 · Build

Then every other page.

With the direction set, the rest of the site follows quickly. Every page lands on the same private preview link as it's built, so you watch it come together rather than waiting for a big reveal.

We do

  • Design and write every page around the brief
  • Map your old site so nothing Google values is lost
  • Check speed, accessibility and search on every change
  • Set up forms, bookings and anything else you need

You do One to two hours

  • Check facts, prices and names
  • Reply on the preview link with changes
  • Approve each page
You getA complete website on a preview link, every page approved.
Done whenEvery page has your yes
Step 4 · Launch

Live, and found.

Going live is the easy part for you. We connect your domain, move your rankings across from the old site, tell Google about the new one and measure everything from day one.

We do

  • Connect your domain and branded email
  • Switch on redirects from every old page
  • Submit the new site to Google Search Console
  • Measure speed, visits and enquiries from day one

You do About fifteen minutes

  • Give us access to your domain
  • Press the button with us, if you like
You getA live site, set up to be found, with nothing broken on the way.
Done whenIt’s live and every check passes
Replacing an old site?

Keep what Google
already loves.

A new site shouldn’t cost you the visitors you already have. With access to your Google Search Console, we see exactly which old pages bring people in. Those keep their address and get better. Every other page points to its closest new one, so nothing breaks and the trust you’ve built carries over.

Old pageVisits a month, from GooglePlan
/custom-kitchens-adelaide412KeepKept and rebuilt
/gallery138KeepKept and rebuilt
/about-us.html41301 →/about/
/services.php?id=317301 →/kitchens/
/news/2019-open-day3301 →/journal/
/old-specials0301 →/kitchens/
Example plan for a sample business0 broken links
Your part

About four hours.
The rest is on us.

Spread across about four weeks, mostly reading and replying from your phone. Here’s what helps to have ready.

ListenAbout an hour
DirectionAbout an hour
BuildOne to two hours
LaunchAbout fifteen minutes
In totalAbout four hours
Every month

Launch is the start. Here’s what keeps it working.

Care$250 a month

Ask for a change, get a preview link, tap approve. Hosting, security, backups and branded email included.

About Care →
Grow+$400 a month

New articles and pages aimed at what your customers search for, checked against our standard before they go out.

About Grow →
Clients

How it
felt for them.

What it’s like to work this way, in our clients’ own words.

Sample testimonials for layout only. Real client videos and quotes go here.

Start here

Let's make
yours next.

A 30-minute call with the person who'll build your project. No pitch deck, no sales team. We'll look at what you have, what it needs to do, and whether we're the right fit.

  • A quick look at your current site or socials
  • What your customers need to see before they call
  • A straight answer on timing and price
Intro call with Damian◷30 min▣Google Meet or phone
TimeDetailsDone
MonTueWedThuFriSatSun
Times shown in
Pick a day
What should the new site do?
You'll get a calendar invite and a 3-question form so the call is useful.

You're booked.

Need to move it? Reply to the invite. No awkward emails.
Questions

Questions about the process.

Straight answers on time, rankings, words and what happens if it isn’t right.
Damian HodgkissFounder

Usually about four weeks from kickoff to live. The homepage step takes as long as it needs to be right, and the rest of the site follows quickly once it is.

About four hours across the whole project: two short calls, reviewing your homepage, checking the other pages for facts, and fifteen minutes at launch. Everything else is on us.

Not if it's done properly, and we do it properly. With access to your Google Search Console we find the pages that already bring you visitors, keep their addresses and make them better, and point every other old page at its closest new one. Nothing breaks, and the trust Google has in your site carries over.

No. We write every page from the brief and our calls, in your voice. You check the facts, the prices and anything only you would know.

Then you walk away. If the homepage isn't right after a round of changes, you don't pay for the rest of the build.

Every design and every page is a real link you can open on your phone. Reply with what you want changed, and the next version lands on the same link.

Most clients move onto Care: hosting, security, backups, branded email and small changes whenever you need them. Add Grow if you want new articles and pages working on your search traffic every month.