The brief
Years of building software, several companies and a long list of side projects. The site needed to feel personal and warm without becoming a CV, and to keep earning attention on its own, because a founder’s time goes into the products, not into posting.
It also had to hold a lot of different things together: products, writing and the story behind them, without any one of them crowding out the rest.
The idea
A friendly introduction up top, a short “things I’ve built” shelf, then the tutorials. Each tutorial is written in depth around a real question developers search for, so every article can bring in its own readers, months and years after it’s published.
The tone is the design. Plenty of space, warm and readable type, and no clever tricks getting in the way of the writing.
The build
A quiet, readable layout with real photography, built to be fast and easy to add to. Projects and tutorials live as content, separate from the design, so new ones drop in without touching a line of layout.
Tutorials are tagged by topic (Django, Next.js, AI and more), so a reader who arrives from a search for one guide has an obvious next one to read.
What it does now
It works as a home for everything else: products link back to it, tutorials bring in new readers, and the projects shelf sends them on to the products. It’s the kind of site that keeps working quietly in the background.
