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Kestrel Energy

A concept homepage for an Adelaide solar and battery installer. The business is invented; the problem is real. Most solar sites look alike, so we built one around an idea only solar has, the sun's day.

ServicesWebsite design, Concept
Year2026
StatusConcept: an invented business, sample photos
Concept · Kestrel Energy
Kestrel Energy website homepage on desktop
Kestrel Energy website on a phone

Mobile Lighthouse scores, concept build, November 2026

94Performance
100Accessibility
100Best practices
100SEO
244SA solar and battery sites measured
20%show their own jobs or crew on the first screen
1idea only solar could own: the sun's day

Why a concept

We designed Kestrel after studying 14 Adelaide solar websites, then measured 244 across South Australia (the solar industry page has the numbers). The pattern held. Most look like a template, with free-quote buttons and rows of brand logos, and only one in five shows the firm’s own jobs or crew. A homeowner comparing three quotes can’t tell them apart.

Kestrel Energy is an invented installer we used to show what we’d do instead. Every photo, review and figure on it is a labelled sample.

The idea

Solar has something no other trade does: the sun. So the first screen is a day. Watch the sun cross the sky and the battery fill at noon, then carry the house through the evening. “Make it at noon. Use it at midnight.” says the rest.

Like this site?

It’s built so a real installer’s brand, photos, reviews and numbers can replace ours. If you install solar in South Australia and want it, let’s talk.

On the site

What we built
for Kestrel Energy.

  1. 01

    A day on your roof

    One home through a real day of light, from first sun to night. The sun rises from behind the roof and climbs out of view, while a dial shows what the panels make, what the battery holds and what comes from the grid. It plays by itself, starts at the real time in Adelaide, and you can drag through the day.

  2. 02

    Where the sun goes

    Current glows along the real wiring: roof to inverter, into the battery, the house and the car on its charger.

  3. 03

    A quote that starts with your bill

    A sample bill is read in front of you and its numbers drop into a three-step quote form, so homeowners see why the design fits their home.

  4. 04

    The discount, made felt

    The battery discount counts up beside bars that shrink year by year. Urgency without a countdown timer.

  5. 05

    Proof across Adelaide

    A map where installs appear suburb by suburb as the counter climbs, next to reviews and accreditations.

Next project 05 / 06

Damian Hodgkiss

Personal website

A calm, warm founder site where every tutorial is written to earn its own search traffic.

9395100100Mobile Lighthouse
Read the story →
All work
Start here

Let's make
yours next.

A 30-minute call with the person who'll build your project. No pitch deck, no sales team. We'll look at what you have, what it needs to do, and whether we're the right fit.

  • A quick look at your current site or socials
  • What your customers need to see before they call
  • A straight answer on timing and price
Intro call with Damian◷30 min▣Google Meet or phone
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What should the new site do?
You'll get a calendar invite and a 3-question form so the call is useful.

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