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Buyers use the portals.
Sellers check your site.

Websites for independent South Australian agencies that open fast on a phone, show what you've sold suburb by suburb, and turn owners deciding who sells their home into appraisals.

We tested 130 independent south australian real estate agency websites · November 2026

Average mobile score: 60.

Every dot is a real agency website, scored by Google's Lighthouse on a phone. Ninety is where Google starts calling it good.

Mobile speed scores of 130 independent south australian real estate agency websitesGOOD · 90+025507590100Average 60Our builds

The chart shows 60 of 130 sites, picked at random. Scores range from 22 to 98, average 60. 3 of 130 reached 90. Sites we have built score 98, 97, 98, 95, 94, 93, 91.

independent South Australian real estate agency websites (60 of 130 shown)Sites we’ve built: 98, 97, 98, 95, 94, 93, 91
3 of 130
scored 90 or more on a phone
9.2 s
median wait to see the main content. Google calls under 2.5 s good
$15–20
what one Google Ads click costs when an owner looks for an agent or an appraisal
9 of 139
put a number on their results, like sale prices or days on market

How we tested: we ran Lighthouse (mobile, default settings) on the homepage of every independent South Australian real estate agency we could find, and recorded what each one shows on a phone. No business is named.

Source: Google Maps, every SA agency we could find, 545 sites.
What we found

Four things cost you listings.

  1. 01 · Sellers

    The portals have the buyers. Your site has to win the seller.

    What we found

    South Australians search "real estate adelaide" 40,500 times a month and "houses for sale adelaide" 8,100 times, and those buyers go to the portals for under $2 a click. The people who choose an agency search far less and cost far more. A Google Ads click for "best real estate agent adelaide" costs $18.32, "property appraisal" $20.19 and "property management adelaide" $15.42. The median agency site took 9.2 seconds to show its main content on a phone, and only 3 of 130 managed Google's 2.5 seconds.

    What we build instead

    A site built for owners deciding who sells or manages their property, that scores 90 or more on a phone. Buyers still get every listing, straight from your CRM.

  2. 02 · Proof

    Everyone's the best. Almost nobody shows a number.

    What we found

    83 of the 139 independent agencies we checked call themselves the best, leading, number one or award-winning. Only 9 put a number on their results, such as sale prices, days on market or sales above reserve. Only 23 of the 107 with a public sitemap have pages for the suburbs they sell in.

    What we build instead

    Your results, suburb by suburb. Recent sales, days on market and what sold above the guide, pulled from your CRM and kept current without anyone retyping them.

  3. 03 · People

    Sellers choose a person. Most first screens don't show one.

    What we found

    An owner picking an agency is picking an agent. Yet on the desktop first screen, only 17 of the 140 sites show their own agents, their office or real homes they have sold. The rest open with stock interiors, city skylines or a search box.

    What we build instead

    Your agents up front, with their sales, their suburbs and their reviews, so an owner can pick a person before they pick up the phone.

  4. 04 · Appraisal

    Owners ask what it's worth. The appraisal is a form.

    What we found

    South Australians search "property value" 3,600 times a month, and "how much is my house worth" another 320. Only 41 of the 140 sites invite an owner to an appraisal on the first screen of a phone, and only 7 offer to tell them what their home is worth.

    What we build instead

    An appraisal path that starts by answering the question, with recent sales and the median for the owner's suburb, then books the visit with the agent who sells there.

The first screen

Same agency. Different welcome.

What most visitors see first on a phone, next to what we’d build. Both show a sample agency.

TypicalMain content after 9.2 s
What we buildBuilt to score 90+
Your platform stays

Keep your CRM, your feeds and your reviews.

Most agencies we tested already run their listings through agency software like Rex, Agentbox, Eagle or VaultRE, manage rentals in PropertyMe, and collect reviews on RateMyAgent. We keep them. Listings and sold results still flow from your CRM to your site and the portals, rental enquiries still reach your property managers, and your reviews keep showing, just on a site that loads before the owner gives up.

What the site has to do

Built around how you sell.

How a build works, step by step →
Recent work

Built for real estate agencies.

See all work →
Concept · Calder Hale
Calder Hale website on desktop
Mobile
Lighthouse
95100100100

Calder Hale

Real estate agency · Concept

Opens with the question every owner asks, what's my home worth, and answers it from the agency's own sales before anyone calls.

Start here

Let's make
yours next.

A 30-minute call with the person who'll build your project. No pitch deck, no sales team. We'll look at what you have, what it needs to do, and whether we're the right fit.

  • A quick look at your current site or socials
  • What your customers need to see before they call
  • A straight answer on timing and price
Intro call with Damian◷30 min▣Google Meet or phone
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What should the new site do?
You'll get a calendar invite with a Google Meet link.

You're booked.

Need to move it? Reply to the invite. No awkward emails.
Questions

Questions real estate agencies ask.

Straight answers on listings, feeds, appraisals and rankings.
Damian HodgkissFounder

Yes. Listings, inspection times and sold results come straight from the agency software you use today, so your team keeps working the way it does now.

Yes, but it shouldn't be the whole homepage. Buyers who reach your site want your listings and open homes. Owners want to know who sells best in their street, so the homepage speaks to them first.

Yes. Sold prices, days on market and sales above the guide can come from your CRM and appear on a page for each suburb you work, updated as you sell.

Yes. The portals get your listings from your CRM as they do now. Your site is an extra place for them, not a replacement.

Yes. Each agent gets a page with their listings, sales, suburbs and reviews, which is often what an owner looks at before they call.

Usually about four weeks from kickoff to live, and about four hours of your time. Your homepage comes first, and you see every page on a private link before anything changes.

Not if it's done properly. We keep the pages that already bring you visitors, point every old address at its closest new page, and check nothing breaks on launch day.