Why a concept
Agencies sell to two people. Buyers use the portals. Owners deciding who sells their home check the agency’s own site, and their clicks cost $15 to $22 each. We tested 130 independent South Australian agency sites before designing this (the real estate industry page has the numbers). The median took 9.2 seconds to show its main content on a phone, most call themselves the best, and almost none show a result with a number on it.
Calder Hale is an invented Gawler agency we used to show what we’d do instead. The people, sales and reviews are invented, and every photo and portrait is a labelled sample image.
The idea
Owners don’t search for an appraisal. They ask what their home is worth. So the first screen answers that, from the agency’s own recent sales, then hands the owner to the agent who sells their street.
Like this site?
It’s built so a real agency’s brand, people and CRM feed can replace ours. If you run an independent agency in South Australia and want it, let’s talk.
